spoony's substack

How I re-built my personal website in 2 weeks

A new portfolio built in a 2 weeks, 4 months of experiments with Claude, and what I learned about my own taste along the way.

May 8 • spoony

March 2026

Most software is fast food. AI lets you cook your own apps.

Building software for yourself is becoming normal

Mar 27 • spoony

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February 2026

The years I spent on photography weren't wasted

Why exploring multiple interests with curiosity is worth it.

Feb 25 • spoony

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We opened a boba tea shop. It became our playground for creativity.

I’ve made exactly one bubble tea in three years of running MatMat boba tea with my wife. I’m a terrible bobarista.

Feb 17 • spoony

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Slow maxxing while the AI world runs on optimizer mode

I want more focus, not more output.

Feb 13 • spoony

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October 2025

Perception of branding trap

How do people remember more your personal brand than your identity.

Oct 18, 2025

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